Metropolitan Waterfront Alliance Rebrand
2014
Description
Rebrand for the Metropolitan Waterfront Alliance in an effort to raise awareness for the organization and bring about a renewed sense of community.
Fields
Art Direction, Branding, Web Design
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This rebrand of the Metropolitan Waterfront Alliance aims to reacquaint New Yorkers with the waterfront and raise awareness for the numerous projects run by the MWA to support and reinvigorate the waterfront. Inspired by the behavior of water molecules as they bond, cohese and rely on each other akin to how the MWA supports the community, this logo embodies the Metropolitan Waterfront Alliance in an abstraction of the 5 boroughs.
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