Essence Africa Festival Logo
2016
Description
Logo designs for ESSENCE Africa Festival
Fields
Art Direction, Branding, Illustration
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ESSENCE Magazine sought global, vibrant, fresh and unique branding that celebrated rhythm for the 25th Anniversary of their annual concert.OPTION 1A sleek sophisticated meta-logo depicting the pulsation of sound waves emphasizes the event as a destination concert in Africa while providing logo variations for a variety of musical genres.
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OPTION 2A modern, fun option gives the concert a more musical twist, drawing the focus away from just beauty products towards a celebration of women, boldness and rhythm.
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