Essence Africa Festival Logo
Logo designs for ESSENCE Africa Festival
Art Direction, Branding, Illustration
  • ESSENCE Magazine sought global, vibrant, fresh and unique branding that celebrated rhythm for the 25th Anniversary of their annual concert. 
    OPTION 1
    A sleek sophisticated meta-logo depicting the pulsation of sound waves emphasizes the event as a destination concert in Africa while providing logo variations for a variety of musical genres. 
  • OPTION 2
    A modern, fun option gives the concert a more musical twist, drawing the focus away from just beauty products towards a celebration of women, boldness and rhythm.