How do you animate color bars in a sophistocated way? That was the challenge for this particluar motion piece. Having come into the branding project at the tail end, I suggested that movement would transform and energize the environment and experience and prevent the bradning from ever appearing staid or childish. The stretching a contracting of the bars speaks to the flexibility of Percolate's entprise software and suggests an organization built for growth and change. Maintaining the blance of colors, the variety of movement and scale as well as art directing the sound engineer all came together to create a sophisticated, fun and intriguing beginning to the Conference.